HOW AI IS CHANGING EMAIL MARKETING PERFORMANCE METRICS

How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.

The Role of CCPA in Performance Advertising CampaignsCCPA, or the California Consumer Personal privacy Act, offers customers a range of legal rights regarding their individual information. This includes giving them the ability to pull out of having their information offered or utilized for marketing purposes. This has substantial effects for electr